Amsterdam, 30 October 2017 – Bugaboo, the global leader and iconic mobility brand within the fast-growing premium stroller market, has initiated a process to actively explore a change of ownership. This heralds a new episode in the rich history of the Dutch company, supporting a next phase in the growth strategy.
Bugaboo has grown into a global brand that helps millions of people to get out and explore the world in comfort and style. Best known for revolutionising the stroller market with the launch of its iconic stroller in 1999, Bugaboo designs products that make life on the road easier. In 2016, the company launched its new mobility concept, the Bugaboo Boxer, a luggage system that will help people rediscover the pleasure of travel.
Building on its success, Bugaboo has continuing ambitions to further enhance its business and to drive growth. In recent years, the company has made significant investments to provide a strong foundation for accelerated growth going forward.
The two founding shareholders have supported the company for almost twenty years and now is the moment to change the ownership of Bugaboo. They have assigned Rabobank to lead the sale process, in collaboration with Bugaboo’s management. In the process, Bugaboo will take into account the interest of all its stakeholders and look for the best options to support the company’s long term growth strategy, identity and culture. A targeted selection of parties is invited to participate in the process.
Bugaboo is expected to provide a further update of the next step in the process during the course of Q4.
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Bugaboo International is a Dutch design company that develops and produces mobility products. What started as a visionary design project has grown into a global brand that has helped millions of people to get out and explore the world in comfort and style. Best known for revolutionizing the stroller market with the launch of their iconic stroller in 1999, Bugaboo designs products that make life on the move easier. In 2016, they launched the Bugaboo Boxer, a luggage system helping people rediscover the pleasure of travel. Visit bugaboo.com for more of the story.