Why Nursing Moms Will Love Target's Newly Redesigned Stores

TargetIf you’re already a fan of Target, your shopping experience there is about to get a whole lot better: The company just announced a new more family-friendly design to be rolled out across 1,000 stores by 2020.The chain just revealed a dramatic new model store in Houston, TX, built from the ground-up with the company’s new family-friendly ethos...
Target redesign
Target

If you’re already a fan of Target, your shopping experience there is about to get a whole lot better: The company just announced a new more family-friendly design to be rolled out across 1,000 stores by 2020.

The chain just revealed a dramatic new model store in Houston, TX, built from the ground-up with the company’s new family-friendly ethos in mind. The best feature for new moms are the store’s dedicated nursing rooms, located within the store’s new fitting room complexes.

The change may be in part due to the excited response to several cozy public test “nursing nooks” Target created around the start of the year. The spaces, set up in stores in Texas and Minnesota, invited nursing and bottle-feeding moms with chairs, pillows and a welcoming sign: "Feeding Station. Please enjoy!" 

Target "nursing nook"

Target’s new stores have a number of other updates that "combine the best of our digital and technology upgrades, elevated merchandise presentations and fulfillment services to make shopping fast, efficient and fun," the company announced in a press release.

Other new store features include two entrances (one for speedy pit-stops and another for more leisurely browsing); a food department with grab-and-go snacks and groceries; and a "drive up" service where a Target team member will bring online orders to your car.

Here’s to hoping these smart changes inspire other brands to rethink how their stores cater to families.

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Source: www.whattoexpect.com