The Toy Book

The Toy Book
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The Toy Book

 •  November 13

Edushape appointed Alice Kelley as national sales manager, where she will report directly to executive vice president (EVP), Erez Zitelny. Alice has more than 15 years of experience in the toy industry and has worked with customers in the mass, drug, specialty, and club channels. Kelly will build on Edushape’s customer growth, relationship...

The Toy Book

 •  November 13

Hilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, giggle.com domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics. Assets currently for sale...

The Toy Book

 •  November 9

The paper airplane, the Wiffle BalL, and the game of Clue are the latest inductees to The Strong’s National Toy Hall of Fame. The honorees were selected from a field of 12 finalists that also included the Magic 8 Ball, Matchbox Cars, My Little Pony, PEZ Candy Dispenser, play food, Risk, sand, Transformers, and Uno. Artist and inventor Leonardo...

The Toy Book

 •  November 9

VTech Holdings Ltd. reported results for the first six months ended Sept. 30, reporting higher revenue and profit. Group revenue for the six months increased 5.8 percent to $1,039.7 million, supported by higher sales in North America, Europe, and Asia Pacific.
Profit attributable to shareholders of the company increased by 45.1 percent to $103.6...

The Toy Book

 •  November 8

Spin Master Corp. reported financial results for the third quarter ended Sept. 30, 2017. Highlights include a revenue of $606.1 million, increasing 27.6 percent from $475 million during the same period last year. Gross product sales increased 27.4 percent to $660.9 million compared to $518.6 million last year, driven by sales of Paw Patrol,...

The Toy Book

 •  November 8

Health Canada is taking action to help protect the health and safety of its citizens from unsafe consumer products. The organization will publish proposed amendments in the Canada Gazette, Part I that set out mandatory new requirements and tests for magnetic toys. The amendments will be published for a 75-day consultation period. The proposed...

The Toy Book

 •  November 6

Anime NYC, powered by Crunchyroll and presented by LeftField Media, will present three days of programs about the anime industry, gaming, and more at the inaugural show at the Javits Center in New York from November 17 to 19. More than 20,000 fans are expected to attend, where they will take part in exclusive film and anime screenings, panels with...

The Toy Book

 •  November 2

A new national survey of parents conducted online by Harris Poll on behalf of The Toy Association has revealed troublesome findings about parents’ toy safety beliefs and behaviors. According to the survey, while many of these parents (67 percent) say that toys with small parts are among their chief safety concerns, 82 percent think the age label on...

The Toy Book

 •  November 2

With the October Hong Kong Mega Show winding down for 2017, Zuru became an annual supporting sponsor for Women in Toys, Licensing & Entertainment (WIT) Asia, and joined WIT in hosting last week’s networking event. With a 78 percent female workforce, New Zealand-owned Zuru is ranked No. 12 among toy companies in the U.S., while its headquarters,...

The Toy Book

 •  November 2

Collaborata partnered with market research firm ConsumerQuest for the second wave of The Kringle Report, a study that tracks kids’ holiday wish lists on an ongoing basis. According to the report, Hatchimals has pulled even with Barbie as the most-requested toy among girls, why LEGO toys dominate boys’ holiday wish lists. Each of the seven waves of...