The Toy Book

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The Toy Book

 •  October 11

The National Retail Federation and Ascential PLC, parent company of the World Retail Congress, entered a global partnership to bring together their convening power around. The partnership will leverage the strengths of each group to help continue to provide their shared audiences with insight, networking opportunities, intelligence, and more in the...

The Toy Book

 •  October 5

ICTI CARE currently seeks consultation of proposed enhancements to its program. These updates include an enhanced, graded ICTI CARE Audit Checklist—the standard against which all factories are certified—and the introduction of a new Star Rating System for ICTI CARE Certification. These updates provide a more sophisticated assessment of factory...

The Toy Book

 •  October 5

Spin Master Corp. further expanded its presence in Central Eastern Europe (CEE) with a new sales and marketing office in Warsaw, Poland. Pavol Vano has been appointed to the new role of CEE general manager of Spin Master, reporting directly to Hedley Barnes, general manager of Spin Master Northern Europe. Vano will be based in Prague and oversee...

The Toy Book

 •  October 3

Zuru‘s Bunch O Balloons is once again the No. 1 selling toy in Q1 and Q2 of 2017 in the U.S. for the second year in a row across all categories. The water balloon line had its biggest sales at retail to date this year, increasing by 46 percent year-over-year across major retailers based on retailer sales data. A Bunch O Balloons #UnleashSummer...

The Toy Book

 •  September 29

Toys “R” Us Inc. entered into an agreement with Mirakl to support the creation of a new online marketplace for the Toys “R” Us and Babies “R” Us businesses in the U.S. and Canada. The platform, set to launch in 2018, will enable Toys “R” Us to increase its product selection and decrease time to market for new merchandise. Beyond expanding the...

The Toy Book

 •  September 28

ChizComm and Executive Producer Harvey Glazer launched a new, commercial production company, kidsistr. The joint venture will specialize in TV commercials, digital, and multipurpose sizzle reel productions, and will offer a fresh twist on commercial and content marketing. A sister company of ChizComm Ltd., an international marketing and...

The Toy Book

 •  September 28

Toys “R” Us officially announced its new brand positioning as “Today we Play,” encouraging kids to go out and play, citing that kids today have less free time to play. The retailer will launch new programs and initiatives to encourage unstructured play. 

The Toy Book

 •  September 26

Entertainment One renewed and added additional Peppa Pig licensees for new product debuts at retail next year. New Peppa Pig products from existing products include a 2-in-1 kid-sized Flip-Open Sofa with removable and machine-washable slipcover from Spin Master; backpacks and lunch bags from Accessory Innovations; digital watches from Accutime; a...

The Toy Book

 •  September 21

The U.S. Bankruptcy Court for the Eastern District of Virginia granted either final or interim approval for all of Toys “R” Us Inc.’s first day motions related to its Chapter 11 restructuring. Collectively, the orders granted by the Court at a hearing on Sept. 19 will help ensure that the company continues.

The Toy Book

 •  September 21

Halloween spending in the U.S. will reach a record $9.1 billion, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up 8.3 percent from last year’s previous record of $8.4 billion.